About Us
A top 50 global licensing agent, Mix Licensing Group connects the dots to build strategic brand licensing partnerships for top manufacturers that create consumer and retailer trust and maximize long-term growth.
With combined 40+ years of experience, Mix Licensing Group provides a wealth of licensing expertise met with an unparalleled network of industry relationships across nearly every entertainment studio, brand agency, and licensor in the business.
The Mix Advantage
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We have fostered connections and built multimillion dollar licensed programs across toys, home, apparel, costumes, and so many other categories.
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We have in-depth knowledge of how to build a successful licensing portfolio based on each individual licensees goals.
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Day in and day out, we are being pitched brands across entertainment, music, gaming, sports, corporate, and more. We have developed our own metric to make thoughtful recommendations to our clients on brands that can cut through the clutter.
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With decades of licensing relationships under our belts, we know how to effectively negotiate creative deals and get things done.
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We are experts at developing pitch decks and other creative materials that solidify you as a category leader and keep you a step ahead of your competitors.
WHO WE ARE
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Melissa Moskowitz
MANAGING DIRECTOR
Melissa Moskowitz is a licensing and branding expert specializing in license acquisitions, retail strategy, and relationship management. With a proven track record of managing $100M+ licensing programs, Melissa has developed extensive relationships with Top 150 Brand Licensors and is an ace at license acquisitions and deal negotiation. Melissa focuses on synergy and brand integrity from a 360° perspective to build successful licensing programs that make an impact at retail. Melissa’s dedication to her clients and her strategic insights create long-lasting partnerships and meaningful consumer products.
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Andi Scher
MANAGING DIRECTOR
Andi Scher is a creative and well-connected licensing expert with over a decade of experience building multimillion dollar brand licensing partnerships across toys, home décor, apparel, costumes, puzzles, and other product categories. She has been been instrumental in all stages of licensing including licensing acquisitions, contract negotiations, brand strategy, product approvals, creative direction, style guide development, content creation, graphic design, copywriting, social media, and digital marketing. Andi is dedicated to creating meaningful licensed products, content, and design that tell brand stories and inspire fans to become a part of the brand universe.
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